[Rosé from Blackpink| Photo Credit to Pixabay]

Blackpink’s Rosé’s latest collaboration with Bruno Mars, “APT,” released on October 18th, has not only shattered records but has emerged as a worldwide cultural sensation.

The track immediately dominated the South Korean music scene, achieving a “perfect all-kill” (PAK) by topping real-time charts, daily charts, and the “TOP 100” chart across major music platforms such as Melon, Genie, Bugs, and Vibe.

The single’s success extends well beyond Korean borders, claiming the top spot on Spotify Global Chart, U.S Chart, and topping 40 regional iTunes charts.

Most notably, the song has ranked the No.4 position on Britain’s Official Singles Chart, hitting the highest-ever spot achieved by a K-pop female musician, following “Taste” by Sabrina Carpenter, “Sailor Song” by Gigi Perez, and “Die with a Smile" by Lady Gaga and Bruno Mars.

This achievement surpasses Rosé’s previous record when “On The Ground” debuted at No.43 three years ago, making history as the first female K-pop soloist to appear on the chart.

“APT” further made history by topping the Official Singles Downloads chart and reaching No.3 on the Official Singles Sales chart.

The music video, starring Bruno Mars and Rosé together, has drawn massive attention, dominating YouTube’s trending lists globally.

Within just four days of release, the video has accumulated 82 million views, rapidly approaching the 100-million milestone.

Interestingly, the song has also renewed interest in Yoon Soo II’s 1982 hit song, “Apartment.”

This classic track was released almost 42 years ago and recently debuted at No. 951 on Melon’s real-time daily chart, marking its first-ever entry.

According to the music platforms, streaming numbers for the 1982 track surged by 122% on Melon and 190% on Genie.

Yoon Soo II expressed his enthusiasm on October 23, praising the song for bringing global attention to the theme of ‘apartment.’

The song’s cultural impact extends beyond music, highlighting aspects of Korean drinking culture.

It features Bruno Mars chanting “Geonbae, geonbae” while referencing “somaek,” a popular Korean mixture of soju and beer.

The track incorporates a traditional Korean drinking game, which Mars and Rosé demonstrate in their music video by crossing their hands up and down.

The catchy melody has inspired a global social media trend, with fans worldwide recreating the drinking game on platforms like YouTube, TikTok, and Instagram.

Standout examples include viral footage from a German club and Bruno Mars concert attendees in Brazil chanting “apateu, apateu” together.

The term “apateu,” which sounds similar to the English word “apart,” has gained international recognition as the Korean word for apartment or communal housing unit, further demonstrating the song’s cultural influence.