[Participants after taking part in the Donghae Skyrace 2024 organized by Good Runners Company. Photo credit: Jiho Yang]

After the COVID-19 pandemic, running has become a popular sport in Korea, attracting people with its easy accessibility, minimal equipment requirements, and the physical and mental benefits it offers. 

According to Sisa magazine, there were only 5 million runners in 2015; now there are over 10 million runners in Korea. 

Several factors explain how running became a burgeoning sport, such as engagement of running crews, the exploration of hidden spots around Korea, stress relief, running events, the appeal of specialized gear, and most importantly its accessibility.

As mentioned by The Korea Economic Daily, Joyworks —the official importers of Hoka— reported an increase in sales, which rose by 73.9% to reach 43.4 billion won.

“I see them everywhere with their Hoka or On shoes,” said Chan Yang, 19, a young runner. 

“I started running in 2022 and I feel like I see more and more runners every year,” he said, explaining the changes he saw from 2022.

Recently, ON, the Swiss-founded sports brand established in 2010 by three former triathletes, has announced the opening of its first flagship store in Korea. 

ON has been gaining global recognition for its unique CloudTec technology and stylish design.

As cited in Hustle Culture, between 2019 and 2022, its market share quadrupled from 0.3% to 1.2%. 

In addition from 2022 to 2023 alone, the brand’s net sales leaped by 46.6% portraying the rising popularity of ON.

Running crews are being sighted everywhere around Korea, including Positive Daligi/Trail and Commune de Seoul in Seoul, Jeju Running Crew in Jeju and more, giving people nearby courage to start running. 

“Running with a crew is inspiring & motivating; it allows you to go further and faster,” said Euihyun Kang, a runner who runs on the road and trail around Seoul.

“Running definitely is a team sport while it is the most personal experience at the same time,” Kang shared.

Moreover, companies have recognized the running boom and started hosting marathons that not only engage professional runners but beginners as well.

For example, Olive Young is hosting a run in collaboration with Sanrio: a Japanese entertainment company widely recognized for its cute characters. 

The company is most famously known for Hello Kitty and is attracting all ages.

The event will hand out free cosmetic products and feature various booths from popular brands, attracting makeup lovers.

Additionally, Disney is hosting a marathon in Seoul this October. 

Runners are expected to encounter Disney characters while they run and receive special medals.

According toWebMD, a leading provider of health information services, running reduces stress, improves health and boosts your mood. 

Some scientists have noted that running has a similar effect to medication by alleviating symptoms of anxiety and depression.

After running, the body releases biochemical compounds known as endocannabinoids, which are linked to what athletes often describe as the “runner’s high.”

These natural chemicals circulate through the bloodstream and reach the brain, where they help lower stress levels and create a sense of calm during moments of intense physical or mental pressure.

Running is known for its easy accessibility. 

The only equipment runners need is a pair of shoes. 

Unlike many other forms of exercise that require costly gear or memberships, running demands little more than footwear and motivation.

Equally appealing is the freedom of location.

Runners can lace up almost anywhere, making the sport highly accessible to people of all ages and backgrounds.

There are always factors driving a boom in any activity.

In the case of running, its accessibility, health benefits, the sense of community from running crews, and the variety of events organized by companies are key reasons that have contributed to its surge in popularity.