[Photo Credit: Joon Park]

Elon Musk has shaken the world once again, bringing a significant yet controversial change in the digital community: a rebranding of the iconic blue bird app. 

Known for the ubiquitous blue and white scheme, Twitter has always maintained the blue bird logo since its establishment in 2006, March 21st which correlated to the message notification sound effect of “Tweet”.

Like many other major brands, Twitter has undergone many changes to its logo, mainly just simplifying the design; however, this is the first time there has been a complete rebranding of the name and notification slogan—completely reconstructing the identity of the company itself. 

In addition to this, Musk made sure the changes were uniform around the entire brand, not leaving out the black and white scale of the X on the mobile app, replacing the headquarter logo with an X or now calling the slogan Xeets. 

With the many changes that Musk has brought upon the modern society, the audience has been able to  notice a pattern with his fondness for the letter ‘X’. 

To list some of the prime examples of this affinity, Musk has created companies such as SpaceX, Tesla (a model called X), X.com, Neuralink ( a similar X shaped logo), and not to mention naming his son “X Æ A-12 Musk”. 

With this much of a likening to the letter X, Elon Musk seems to have some connection to this letter more than he reveals to the outside world. 

However, just like many other abrupt changes that he has brought into this world, there seems to be a divide in reactions between love and hate to this rebranding. 

While some avid Twitter users thought of the new design as futuristic art, others thought of the new logo as odd and unfamiliar as it killed the nostalgic aurora the blue bird brought. 

Despite the opposing reactions, Musk seems to push forward with his personal agendas into this world, even if it may seem like he disregards the popular or common opinions of his fans. 

No matter how innovative or futuristic this new X might present as, it sure will take time to adjust into the fan’s minds of the iconic Twitter logo, as in present conversation, theX app still remains to be referred to as Twitter. 

This is also noticeable in the company itself as X still has unchanged Twitter reminiscent of the old bird twitter such as the domains of the website, the accounts: @twitter, @twitter support, @TwitterCreators or the blue and dark blue themes of the mobile app.

The company used construction equipment to remove the "Twitter" letters attached outside the building after beaming the new logo onto Twitter's San Francisco headquarters.

However, the San Francisco Police Department arrived to stop the removal because the company had not obtained the city's permission to change this signage.

To further add on to the bad news after the name change, the switch to X erased somewhere between $4 billion and $20 billion in value of the now privately-held company, adding to an estimated 32 percent loss in brand value since Musk closed the Twitter purchase in October.